Link building is a concept that anyone involved in online marketing will come across and, more than likely, be involved in. The principle is simple — get high quality, relevant sites to link to your own. In doing so you not only generating traffic from visitors clicking through but also give search engines an indication as to the importance of your site. In effect a link is like a vote; the more high-quality votes you get the higher you’ll show up in search rankings.
Fortunately, there are many link-building tools. These can roughly be split into two camps: Those that help with the data and analysis side of things, and those that focus more on speeding up the process of building relationships with other site owners. So how does someone decide which tool best suits their needs?
My InsightLink building is a concept that anyone involved in online marketing will come across and, more than likely, be involved in.
The principle is simple – get high quality, relevant sites to link to your own.
In effect a link is like a vote; the more high-quality votes you get the higher you’ll show up in search rankings.
For link prospecting it’s pretty much unparalleled but search phrases have to be pretty specific.
BuzzStream One of the most difficult and time-consuming parts of link building is contacting other site owners for permission to link.
BuzzStream also makes it really easy to categorize sites with tags, assign their status, and even allows you to link up an email account.
Raven Raven’s suite of SEO tools covers everything from on-page analysis to social media monitoring and link building.
The link prospecting, monitoring, and acquisition tools are simply fantastic.
Pros: + Huge range of features + Link monitoring and management + Integrates with Basecamp and TextBroker.
As a link builder, one of the most time-consuming tasks is to find top quality sites that are both relevant and likely to link to you – something that Citation Labs makes far easier than any of the other tools that I’ve come across so far.
Simply choose the type of link or site that you’re looking for, enter a few relevant phrases, and wait for the software to generate your report.
Value for the Money: The link prospector is extremely well priced.
Their local citation tool offers an easy solution to finding potential link partners at a local level.
Just a few seconds later you’ll have a list of potential link targets.
Although not as advanced as the likes of BuzzStream or Raven there is a basic management tool included with each report which lets you mark each possible link as ‘got it!’ or ‘useless’.