So, like, how many Twitter followers do you have?”
This question is a tempting one for brands to brush off, isn’t it?
Here’s the thing, though: you can’t dismiss your follower count on Twitter as a total vanity metric.
Not only does a higher follower count mean more influence in your industry, but also signals that your audience, leads and customers are interested in your content.
According to social media statistics, nearly half of all marketers cite Twitter as their go-to network for engaging with customers. Fast-moving and so simple to use, Twitter is arguably the easiest social following to grow from scratch.
But how do you get those followers in the first place?
How to Get More Twitter Followers in 8 Steps
In this quick guide, we’re going to break down exactly how to get more Twitter followers.
Here are our top 8 tips:
- Tweet frequently
- Optimize your posting time
- Post visual content
- Utilize hashtags
- Engage with replies, retweets and tags
- Create an inviting profile
- Identify followers within your network
- Draw in followers outside of Twitter
No bots, no spammy tactics. Just eight actionable steps you can take ASAP to attract valuable, flesh-and-blood followers. Whether you’re after more leads or just want to get the attention of big names in your industry, the following tips are totally fair game.
1. When in Doubt, Tweet More Often
Versus the likes of Facebook or Instagram, Twitter requires a more aggressive content strategy.
According to data by CoSchedule, the “sweet spot” is anywhere between three and seven tweets per day to maximize engagement. Some brands tweet as often as 15 or 20 times per day, though, so context and competitive analysis are important here.
But given how quickly the platform moves, brands can always err on the side of posting more often rather than being reserved.
The key is to not only promote yourself. The good news? The possibilities for filling up your content calendar are seemingly endless.
Tweets from your followers. Relevant industry articles. Buzzworthy stats. Breaking news. Personal updates. The list goes on and on.
Filling up your Twitter feed with fresh content lets potential followers know that you’re active, engaging, and well, worth following.
With the help of social scheduling software, you can regularly queue up content without having to constantly tweet in real-time. This effectively allows you to attract new followers around the clock.
2. Time Your Tweets to Perfection
And speaking of timing, blasting your tweets while your target audience is sleeping won’t help you gain new followers.
According to Sprout’s own research on the best times to post on social media, brands typically see the most engagement during weekdays in the early and late afternoons.
While these numbers might vary depending on your time zone and audience, timing your tweets can help your account gain some much-needed exposure.
Figuring out how to get more Twitter followers doesn’t mean sitting in front of the screen for nine hours a day, either. Ideally, brands should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well.
Not sure of when you should Tweet? Sprout’s ViralPost automatically schedules your Tweets to be sent out when your audience is most likely to see and engage with them.