Google’s search engine currently recognizes and uses seven different meta tags. Of those tags, its important ones are the title and description tags.
The importance of having peculiar name calls is already understood by most webmasters.
With duplicate title calls, you be brought to an end with pages that appear the same to users browsing search results. Having two pages compete for the same terms is baffling to Google and will merely mischief your higher-rankings. It’s also confusing to customers who may skip over a page that may have solved their problem and benefited you.
When talking about duplicate meta data, the less obvious reactions concern replica meta descriptions. The wallop of duplication meta descriptions can be felt in accordance with the rules your gathering reacts to your website, but when it comes to meta description Google SEO, the answer were not able to be what you’d expect.
Duplicate Meta Descriptions: Are They Harmful?
Conventional wisdom says duplicate meta descriptions should be avoided at all costs. In fact, according to Mat Cutts of Google, it’s better to leave meta descriptions blank rather than duplicate them, as he says in this video now
However, that is from 2013. And a lot has changed since then. While duplicate meta descriptions should be unique for practical purposes, there are plenty of reasons why you might want to have the same one on a few cases sheets. Likewise, meta descriptions aren’t that impactful on SEO at all. Rather, a good meta description is much more important for click-through rates.
So, how should meta descriptions be treated in 2020? We’re glad you asked!
Updates to Google’s Meta Description Display
In December 2017, Google officially declared it’s changing meta description lengths from about 160 attributes to anywhere from 300 to 350 reputations, with most of the descriptions being about 325 attributes. Furthermore, Google has said that, even if you create your own meta descriptions, it won’t ever be displayed. Instead, Google will sometimes change the description to a different few wrinkles of content on your page it feels will benefit search engine users more.
In a direction, that does planned leaving a meta description blank if you can’t think of one is more helpful than a bad meta description. But at the same time, it means you have much more room to control the narrative around your site. By creating high-quality meta description on your own, you have a better chance of delivering the message you just wanted to potential site visitors, increasing the chance of a better click-through rate.
Even with these changes, however, duplicate meta descriptions aren’t the boogeyman they’re made out to be. In fact, in a number of cases, they can be incredibly beneficial.
When Should You Use Duplicate Meta Descriptions?
While duplicate meta descriptions used to mean Google pictured the pages as the same or playing with each other, recent algorithm alterations have given a bit more leeway on the issue. There are a couple reasons why you may want to duplicate your meta descriptions. Nonetheless, if you don’t fit into one of these reasons, you’re better off creating distinct descriptions or leaving it blank.
First, you may want to temporarily use the same description on a few sheets that have been able to each rank for the same search term. That path, you can remove the factor of different descriptions to see which page ranks better, then keep the meta description for the winning page.
Second, if you have sheets that don’t have copy on them, such as a video or photo library with media on peculiar pages, you may want to use the same broad meta description across all of them. However, this should only be done if you don’t have time to create distinct descriptions, since a possible website guest is more likely to click on that unique page if they know exactly what it’s about.
Rules of Thumb for Meta Descriptions in 2020
Keep these rules of thumb in mind as you work on your meta descriptions this year 156 characters is a good length to shoot for. Duplicate meta descriptions should only be used under specific circumstances, and even then, should only be used on a few sheets at most. If you can’t come up with a meta description, leaving it blank is a safe bet. If you have created a great page that would grade well otherwise, Google will likely create that description for you. In your meta description, give an engaging explanation of the page that will start people want to visit your place. If material, including meta descriptions, isn’t your thing, get help from the professionals.