Lоw competition keywords аrе thоѕе thаt саn rank wіth lіttlе tо nо link building аnd lіttlе tо nо domain authority. Performed properly, mеrеlу publishing а blog based оn а target оf lоw competition keywords саn provide (relatively) quick traffic аnd long-tail rankings.
Once we started blogging in the SEO niche, we didn’t know if we could compete with bigger niche blogs, but after proper research on keywords, we were able to get a decent amount of pageviews and make money.
The most important part of SEO is undoubtedly to be in a position to find profitable and competitive keywords. You can not succeed if you get just part of the formula correctly. For example, if you find keywords that are high in traffic but do not compete low, it would be difficult to rank with a website with low authority against all competitive standards. Thus, it is important to bear in mind that keyword research is more important than merely choosing the highest search volume keywords.
Below, we describe how to find profitable and competitive keywords:
Phase 1: Pick a niche (if you don’t have it)
If you don’t have a selected niche before you start your keyword research, it is important to select one. There are a variety of explanations, including:
When you write on a lot of different subjects, it is even harder to make your write an authority. If you niche your blog, on the other hand, you can become a resource in that niche over time.
Contextual relevance: When you publish content consistently on the same subject, you get backlinks related to the niche and create contextual value which helps your rankings in that niche.
If you run a general blog, it is difficult to sell such things because only part of the audience relates to each specific object. For example, since this is much of our market, we can provide unique products and services relevant to the SEO community.
You can build a community: if your audience consists of people with similar interests, you can create a community around this interest through a Facebook Group or other forum that you can then use to establish deeper relationships and sell your goods.
Phase 2: Select any forms of monetization (If you haven’t already)
The effectiveness of a keyword depends on the method of monetization. For instance, if your primary goal is to make money from software subscriptions, you will want to target keywords where a search engine is likely to need similar software. We recommend that you search for keywords that apply to product reviews, product alternatives, product types, or product comparisons for sale of Amazon affiliate products.
Considerations when selecting Amazon partners as a means of monetization
While Amazon goods will primarily have a high conversion rate because of Amazon’s confidence, you should note that for that reason many many customers will prefer to use Amazon Associates. Other people would then advertise the same things as you, meaning that other people will use the same keywords as you. In comparison, Amazon Associates’ payouts are typically very small relative to many other partner deals.
In general, you produce (or have some exclusive access to) the most valuable goods or those that are not used properly. For instance, we have an SEO course ranking and rent and local SEO keyword tools. Although the low competitive keyword “rank and lease” may not be considered very profitable for people with these types of goods, due to our exclusive offering it is profitable for us.
Stage 3: Low Authority Blog review
This is one of the simplest ways to find low-competition keywords. Start by finding some blogs with overall low authority in your niche. You can test the authority by linking the websites to various third-party search engines such as Moz, Ahrefs, Majestic, and SEMrush. We suggest that all these tools be referenced because there are no clear formulas at the end of the day for measuring authority and each tool calculates how effective a particular domain is in its own way. You will get a clearer picture of how powerful a website really is when viewed together. Our general guideline is that the domain of the competitor should be under 20, a trust flow should be below 20, and a DR of below 6.
If the average of all these places is present and you have decided who is a low authority, we suggest you use the above-described tools to search for your competitor’s keywords. For each keyword, you can also get an estimated keyword difficulty score to show how competitive a certain keyword is.
Step 4: Volume check
Low Competition Keywords appear to have lower search numbers, you can actually find a lot of traffic in adequate quantity. Keep in mind that you can easily classify a primary keyword with the same page as low competition variations. Our recommendation is that you find more than 400 keywords per month on the same topic on SEMrush. Ideally, you would like to use at least one other method to test this volume info. We suggest that Ubersuggest and/or Ahrefs be used for this purpose.
Here is a case in point:
We chose to write an article on the “rank and rent” keyword topic. Whereas this individual keyword does not have a search volume of at least 400 searches a month, the keyword “local lead generation” and other related terms included at least 400 searches per month.
Even if the seed keyword you’ve targeted is competitive, you can rank for certain keywords with many keywords with one page at least. In our example, we finished ranking higher for “rank and rent” than for “local lead generation.”
Phase 5: Search Intent Test
Although there is no sure way of calculating profitability for a keyword, which may differ depending on the monetization strategies, you can estimate by looking at the expense of a keyword per click (CPC) and by thinking of the search engineer.
CPC is essentially the market rate for Google Ads for a click. If the CPC is large for a keyword, it usually means that advertisers make money from it. It is also good news as you get higher RPMs with ad networks such as AdSense for this sort of keywords (average payout per 1,000 ad views). That being said, it doesn’t mean that it’s not lucrative just because a common keyword CPC is small. We tend to use this number rather than as a complicated law as a general guide.
Place yourself in the searcher ‘s head
This is probably the best way for profitability to be determined. If people type a search word, they tell you pretty much what they want. If you search for “buy blue shoes online,” for example, you probably want to buy blue shoes on-line. If your monetization methods correspond closely to the search engine ‘s purpose for a certain keyword topic, the subject is perhaps a good one to concentrate on.
Step 6: Test your competitors’ on-site complexity and content quality
When you have found a low authority domain and found which of the keywords you want to target, you have to analyze the complexity of those keywords on the list. You can test this by searching the keyword that you want in Google and reviewing the best search results for consistency, relevance, and depth of content.
Here are some strategies to recognize the above three factors:
If Google can not find good content for a particular subject, it can use ranking forum pages for those keywords. In general, these pages are based on their high domain authority and not their content quality. Overcoming their content quality is therefore typically simple.
Name Matches Test
The two main methods to evaluate how relevant the search results on Google’s first page are: manually search and Google search for “allintitle: your keyword.”
In order to test the search results (our preferred method), you just have to scan your Google keyword to see how many web pages on the first page exactly concentrate on the same topic you are thinking of writing. When you see a lot of material on the first page that is not unique to your keyword, this is a great sign that you can easily identify this keyword! That is because when Google does not have a high-quality page that explicitly addresses the keyword to place on the first page, it is usually connected only partly. For example, if you use the following keyword as the “bed sleeping bag for backpacking,” you have a ranking advantage if you see that the majority of the items on the first page have “best sleeping bags” in the title tag.
Google search for “Allintitle: Your Keyword”
When you search this, all the search results that have that particular keyword in the title mark will be given to you. When less than 60 results occur, this keyword is typically a low-competition keyword. When you plan to use this technique, make sure you do the following:
Delete any terms filler from the keyword such as a, and …
Check the title results for various LSI variations of your keyword to ensure that these results are still fairly small. The “allintitle” approach can not understand and correctly adapt the findings to match the associated keywords that Google basically considers interchangeable. For example, the keywords in Google’s eyes are “top cat food” and “best cat food.”
Phase 7: Difficulty Test Off-Page
Tо test thе problem оff page, thе competition results in gіvеn bу SEMrush and/or Ahrefs аrе recommended. Thеѕе tools оftеn concentrate оn backlinks аnd domain power, ѕо thаt thе оvеrаll complexity іѕ а good idea. Yоu саn аlѕо test thе difficulty off-page manually bу searching Google’s keywords wіth а Chrome extension lіkе Mozbar. Thіѕ wіll give уоu estimated authority scores оn уоur keyword pages аnd domains. If оn thе fіrѕt page thеrе аrе nоt ѕо mаnу high-level domains аnd thе on-page difficulty check wе suggested іn thе previous stage іѕ passed, thіѕ іѕ possibly а small competitive keyword!
Hоw tо find valuable keywords wіth high traffic аnd lоw competition
Whіlе keyword research саn bе ѕоmеwhаt confusing аt first, fоllоwіng thе recommendations іn thіѕ article іѕ fаіrlу simple.